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	<title>Rodger Banister's Blog</title>
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	<link>http://rodgerbanister.wordpress.com</link>
	<description>Uncommon Marketing Advice For Common People</description>
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		<title>Rodger Banister's Blog</title>
		<link>http://rodgerbanister.wordpress.com</link>
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		<item>
		<title>How to improve &#8220;Why this ad?&#8221;</title>
		<link>http://rodgerbanister.wordpress.com/2011/11/01/how-to-improve-why-this-ad/</link>
		<comments>http://rodgerbanister.wordpress.com/2011/11/01/how-to-improve-why-this-ad/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 14:38:02 +0000</pubDate>
		<dc:creator>Rodger Banister</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>

		<guid isPermaLink="false">http://rodgerbanister.wordpress.com/?p=925</guid>
		<description><![CDATA[I was reading an article today about Google&#8217;s efforts to put more transparency into their advertising, by offering a &#8216;Why this ad?&#8217; link on text ads that appear in your search. I mean, I think we&#8217;ve all gotten weird, random ads from time to time, and thought &#8216;how the hell did this find its way [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rodgerbanister.wordpress.com&amp;blog=6021373&amp;post=925&amp;subd=rodgerbanister&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>RT One reason why auto retweet is a fail</title>
		<link>http://rodgerbanister.wordpress.com/2009/11/18/rt-one-reason-why-auto-retweet-is-a-fail/</link>
		<comments>http://rodgerbanister.wordpress.com/2009/11/18/rt-one-reason-why-auto-retweet-is-a-fail/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 18:09:11 +0000</pubDate>
		<dc:creator>Rodger Banister</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[retweet]]></category>
		<category><![CDATA[rt]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://rodgerbanister.wordpress.com/?p=899</guid>
		<description><![CDATA[If you&#8217;re an avid tweeter, you&#8217;ve probably been invited to beta test Twitter&#8217;s new auto retweet function, which allows you to retweet anything to your followers just with the touch of a button. I like the initiative, but there&#8217;s no way it will work. Here&#8217;s why: It doesn&#8217;t allow you to be&#8230; you. Retweeting is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rodgerbanister.wordpress.com&amp;blog=6021373&amp;post=899&amp;subd=rodgerbanister&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rodgerbanister.wordpress.com/2009/11/18/rt-one-reason-why-auto-retweet-is-a-fail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>9 signs you&#8217;re an Over-Tweeter</title>
		<link>http://rodgerbanister.wordpress.com/2009/10/19/9-signs-youre-an-over-tweeter/</link>
		<comments>http://rodgerbanister.wordpress.com/2009/10/19/9-signs-youre-an-over-tweeter/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 17:47:19 +0000</pubDate>
		<dc:creator>Rodger Banister</dc:creator>
				<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://rodgerbanister.wordpress.com/?p=852</guid>
		<description><![CDATA[This is a post for Mr. Over-Tweet. You know who you are, but you probably won&#8217;t have time to read this. After all, you&#8217;re too busy enthralling us, 140 characters at a time. But in the event you do find time to read this post. I have just one thing to say to you: Stop. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rodgerbanister.wordpress.com&amp;blog=6021373&amp;post=852&amp;subd=rodgerbanister&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rodgerbanister.wordpress.com/2009/10/19/9-signs-youre-an-over-tweeter/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">rodgerbanister</media:title>
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			<media:title type="html">addict</media:title>
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		<item>
		<title>Rush Limbaugh&#8217;s lessons on branding</title>
		<link>http://rodgerbanister.wordpress.com/2009/10/14/rush-limbaughs-lessons-on-branding/</link>
		<comments>http://rodgerbanister.wordpress.com/2009/10/14/rush-limbaughs-lessons-on-branding/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 23:19:17 +0000</pubDate>
		<dc:creator>Rodger Banister</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Rush Limbaugh]]></category>
		<category><![CDATA[St. Louis Rams]]></category>

		<guid isPermaLink="false">http://rodgerbanister.wordpress.com/?p=829</guid>
		<description><![CDATA[This relatively short post is for all of you out there who think that brands are the sole responsibility of the marketing department. Recently, it was reported that the St. Louis Rams were up for sale and that several groups were interested in bidding for the team, most notably, a group headed up by Dave [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rodgerbanister.wordpress.com&amp;blog=6021373&amp;post=829&amp;subd=rodgerbanister&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rodgerbanister.wordpress.com/2009/10/14/rush-limbaughs-lessons-on-branding/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">rodgerbanister</media:title>
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			<media:title type="html">rush_limbaugh</media:title>
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		<item>
		<title>How do you say &#8220;bad marketing&#8221; in French?</title>
		<link>http://rodgerbanister.wordpress.com/2009/10/12/how-do-you-say-bad-marketing-in-french/</link>
		<comments>http://rodgerbanister.wordpress.com/2009/10/12/how-do-you-say-bad-marketing-in-french/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 16:23:54 +0000</pubDate>
		<dc:creator>Rodger Banister</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[display ads]]></category>
		<category><![CDATA[french]]></category>
		<category><![CDATA[gmail]]></category>
		<category><![CDATA[hotmail]]></category>

		<guid isPermaLink="false">http://rodgerbanister.wordpress.com/?p=799</guid>
		<description><![CDATA[I don&#8217;t claim to be the savviest marketer in the world, but as a consumer, I do know what annoys me &#8211; and generally it falls in the category of being mis-targeted. I can forgive traditional media for its transgressions by showing me commercials that aren&#8217;t meant for me (hey, we&#8217;ve all mistakenly watched a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rodgerbanister.wordpress.com&amp;blog=6021373&amp;post=799&amp;subd=rodgerbanister&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rodgerbanister.wordpress.com/2009/10/12/how-do-you-say-bad-marketing-in-french/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">rodgerbanister</media:title>
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			<media:title type="html">Razor1</media:title>
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		<item>
		<title>Social Media = car. Brand = gas.</title>
		<link>http://rodgerbanister.wordpress.com/2009/10/09/social-media-car-brand-gas/</link>
		<comments>http://rodgerbanister.wordpress.com/2009/10/09/social-media-car-brand-gas/#comments</comments>
		<pubDate>Fri, 09 Oct 2009 17:33:10 +0000</pubDate>
		<dc:creator>Rodger Banister</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[naked pizza]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[virgin america]]></category>

		<guid isPermaLink="false">http://rodgerbanister.wordpress.com/?p=779</guid>
		<description><![CDATA[Online Spin just released an article about succeeding with Social Media and how the answer isn&#8217;t in advertising, Facebook pages or Twitter profiles. To this statement I only have one thing to say: Duh. Online Spin has it right. But is this such a revelation? Why is it that so many social media &#8216;experts&#8217; out [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rodgerbanister.wordpress.com&amp;blog=6021373&amp;post=779&amp;subd=rodgerbanister&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rodgerbanister.wordpress.com/2009/10/09/social-media-car-brand-gas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">rodgerbanister</media:title>
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			<media:title type="html">social-media</media:title>
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		<item>
		<title>I&#8217;ll take Biz Stone for $1000</title>
		<link>http://rodgerbanister.wordpress.com/2009/10/08/ill-take-biz-stone-for-1000/</link>
		<comments>http://rodgerbanister.wordpress.com/2009/10/08/ill-take-biz-stone-for-1000/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 22:21:16 +0000</pubDate>
		<dc:creator>Rodger Banister</dc:creator>
				<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[Unrelated Thoughts]]></category>
		<category><![CDATA[game show]]></category>
		<category><![CDATA[nbc]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://rodgerbanister.wordpress.com/?p=772</guid>
		<description><![CDATA[There&#8217;s no question that social media is here to stay. Technology has given us a voice, and all signs point to us wanting to be heard. Twitter, the poster child for social media, has recently been valuated at $1 Billion, but so far we haven&#8217;t seen much evidence of how Twitter will actually make money. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rodgerbanister.wordpress.com&amp;blog=6021373&amp;post=772&amp;subd=rodgerbanister&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rodgerbanister.wordpress.com/2009/10/08/ill-take-biz-stone-for-1000/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">rodgerbanister</media:title>
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			<media:title type="html">jeopardy</media:title>
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		<item>
		<title>9 Reasons why your CRM sucks</title>
		<link>http://rodgerbanister.wordpress.com/2009/10/02/9-reasons-why-your-crm-sucks/</link>
		<comments>http://rodgerbanister.wordpress.com/2009/10/02/9-reasons-why-your-crm-sucks/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 21:26:47 +0000</pubDate>
		<dc:creator>Rodger Banister</dc:creator>
				<category><![CDATA[CRM]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[bingtweets]]></category>
		<category><![CDATA[customer loyalty]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[twitter search]]></category>

		<guid isPermaLink="false">http://rodgerbanister.wordpress.com/?p=665</guid>
		<description><![CDATA[I have been working with clients and their CRM programs for some time, and I have always been pretty amazed at how lousy so many of them are. Not that these companies aren&#8217;t interested in having more loyal customers (after all, loyalty = increased share of wallet), it&#8217;s just that other factors seem to come [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rodgerbanister.wordpress.com&amp;blog=6021373&amp;post=665&amp;subd=rodgerbanister&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rodgerbanister.wordpress.com/2009/10/02/9-reasons-why-your-crm-sucks/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">rodgerbanister</media:title>
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		<media:content url="http://rodgerbanister.files.wordpress.com/2009/09/thumbs-down.jpg?w=300" medium="image">
			<media:title type="html">Thumbs down</media:title>
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		<media:content url="http://rodgerbanister.files.wordpress.com/2009/09/mailbox.jpg?w=150" medium="image">
			<media:title type="html">mailbox</media:title>
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		<media:content url="http://rodgerbanister.files.wordpress.com/2009/09/garbage-can.jpg?w=112" medium="image">
			<media:title type="html">garbage-can</media:title>
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			<media:title type="html">woman shouting</media:title>
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			<media:title type="html">salesman</media:title>
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		<media:content url="http://rodgerbanister.files.wordpress.com/2009/09/win.jpg?w=150" medium="image">
			<media:title type="html">Win</media:title>
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			<media:title type="html">stopwatch</media:title>
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			<media:title type="html">not-listening</media:title>
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			<media:title type="html">trespass_sign</media:title>
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		<media:content url="http://rodgerbanister.files.wordpress.com/2009/09/life_ring.jpg?w=148" medium="image">
			<media:title type="html">Life_Ring</media:title>
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		<item>
		<title>How the NFL should use Behavioral Targeting</title>
		<link>http://rodgerbanister.wordpress.com/2009/10/01/how-the-nfl-should-use-behavioral-targeting/</link>
		<comments>http://rodgerbanister.wordpress.com/2009/10/01/how-the-nfl-should-use-behavioral-targeting/#comments</comments>
		<pubDate>Thu, 01 Oct 2009 21:11:54 +0000</pubDate>
		<dc:creator>Rodger Banister</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[behavioral targeting]]></category>
		<category><![CDATA[nfl]]></category>
		<category><![CDATA[redzone]]></category>
		<category><![CDATA[situational sponsorship]]></category>

		<guid isPermaLink="false">http://rodgerbanister.wordpress.com/?p=716</guid>
		<description><![CDATA[This past weekend the NFL offered free access to their new &#8216;all access&#8217; channel RedZone, which is a football lover/ADD sufferer&#8217;s dream channel. It jumps around to every game where there is something significant happening (i.e. touchdown, turnover, team driving for a score, etc.). The allure of this channel is that there are no commercials, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rodgerbanister.wordpress.com&amp;blog=6021373&amp;post=716&amp;subd=rodgerbanister&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rodgerbanister.wordpress.com/2009/10/01/how-the-nfl-should-use-behavioral-targeting/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">rodgerbanister</media:title>
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		<media:content url="http://rodgerbanister.files.wordpress.com/2009/10/nfl-popcorn5.jpg?w=300" medium="image">
			<media:title type="html">NFL POPCORN</media:title>
		</media:content>

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			<media:title type="html">nfl-redzone-logo</media:title>
		</media:content>

		<media:content url="http://rodgerbanister.files.wordpress.com/2009/10/nfl-injury4.jpg?w=300" medium="image">
			<media:title type="html">NFL INJURY</media:title>
		</media:content>

		<media:content url="http://rodgerbanister.files.wordpress.com/2009/10/nfl-pets1.jpg?w=300" medium="image">
			<media:title type="html">NFL PETS</media:title>
		</media:content>

		<media:content url="http://rodgerbanister.files.wordpress.com/2009/10/nfl-depressed2.jpg?w=300" medium="image">
			<media:title type="html">NFL DEPRESSED</media:title>
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		<title>Stop asking for something &#8216;viral&#8217;</title>
		<link>http://rodgerbanister.wordpress.com/2009/09/29/stop-asking-for-something-viral/</link>
		<comments>http://rodgerbanister.wordpress.com/2009/09/29/stop-asking-for-something-viral/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 16:14:09 +0000</pubDate>
		<dc:creator>Rodger Banister</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Social Marketing]]></category>
		<category><![CDATA[mediapost]]></category>
		<category><![CDATA[sprint]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://rodgerbanister.wordpress.com/?p=657</guid>
		<description><![CDATA[There seems to be a misnomer out there, shared in client circles (and exacerbated by the media), that they can ask their agencies to create viral campaigns for them. Mediapost has just written an article about Sprint&#8217;s new viral campaign, on the day it launched. They must know something I don&#8217;t because to me, viral [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=rodgerbanister.wordpress.com&amp;blog=6021373&amp;post=657&amp;subd=rodgerbanister&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://rodgerbanister.wordpress.com/2009/09/29/stop-asking-for-something-viral/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Sprint</media:title>
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