Co-branding can really suck

minifangsIf you haven’t seen Digital Kitchen’s campaign for True Blood, HBO’s Vampire series, you’re in for a treat. They’ve created a series of mock ads with real companies (who have given up their brand and logo) to promote True Blood. The ads are great, but it begs the question: if you had the opportunity, would you allow your company to be a part of this co-branding venture? I guess it depends on what you stand for.

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