Co-branding can really suck

minifangsIf you haven’t seen Digital Kitchen’s campaign for True Blood, HBO’s Vampire series, you’re in for a treat. They’ve created a series of mock ads with real companies (who have given up their brand and logo) to promote True Blood. The ads are great, but it begs the question: if you had the opportunity, would you allow your company to be a part of this co-branding venture? I guess it depends on what you stand for.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: