For those 50% of you who are “Just trying this Twitter thing out” (#1 most common tweet) before you abandon the tool forever, I just wanted to share with you why it’s the best time to keep at it with Twitter:
Because no one really knows what they’re doing, especially corporations.
Twitter is still a relatively new site, and hasn’t been properly monetized. So this is the best time to really enjoy it as a social media tool.
I thought I’d explain my rationale through an experience I had recently. I was thinking about taking my girlfriend to Portland, but didn’t know much about the city. So I went onto my Twitter account and tweeted: “Anyone know any good hotels in Portland?”
I didn’t get any immediate replies, but after a while a few people, as well as a few hotels, wrote me back and told me about some good places to stay in the area. Some of the hotels even offered me a Twitter discount. I tweeted back a few people and hotels to ask about restaurants/entertainment as well, and got some good responses from both. In fact I got good enough advice from these people on Twitter that I made a reservation.
Not bad, huh? Now here’s why that won’t exist a few months/years from now:
Soon, many companies will use automated software (like the impersonal automated direct reply messages you get when you start following some people), so that when you type in anything related to their business, like ‘Hotel’, ‘Car’, or even ‘Dog Food’, you ‘ll receive a slew of automated messages from them, begging you to frequent their business. Translation: TWITTER SPAM (or is it: TWAM?).
Today, when most businesses are reaching out to you through Twitter, it’s usually be a person who is genuinely trying to help you out. Sure, they still want your business, but they’re willing to put in the time and effort to cultivate you as a customer to make a sale, instead of letting the robotic software do all the talking/offering for them. Because the fact of the matter is that we (humans/consumers) are complex creatures and are generally motivated by things other than price. Sometimes we need to have our hands held during the wooing process.
And finally, because Twitter hasn’t been overrun by corporations just yet (you ain’t seen nothin’ yet), people still view it as a tool to communicate with one another. As soon as we’re all inundated with SPAM messages, we’ll turn off it and move on to the next thing.
And for those of you who disagree, just log into your old Second Life account and see how those cool company storefronts really ameliorated the social media experience, if you can still remember your password.