What ‘real man’ would you choose to front your Alcohol?

mad-men-2Advertising Age has just written an article detailing the new hyper-virile manner with which some spirits brands are now promoting themselves. Billed as the anti-Sex in the City era (in which the Cosmopolitan was the heralded beverage for women in a boom economy), this new phase could be dubbed the Mad Men era, where belts are being tightened in a poor economy, people stay home more and many alcohol pitchmen are emulating the behavior of the characters from the popular Emmy Award winning series. The commercials that I seem to see the most of feature “Sopranos” star Michael Imperioli for 1800 Tequila,

And of course, the Dos Equis commercials, starring the most interesting man in the world (Paula Forbes has a great blog post with all commercials here).

Ad Age’s point, I believe, is that life imitates art, and in unstable times we men are trying to emulate these real men from Mad Men. So, I guess my question is, if you had an alcohol brand to promote, which pitchman/character would you use? I have some suggestions below:

Mark Harmon – Jethro Gibbs (NCIS)
Hugh Laurie – Dr. Gregory House (HOUSE)
David Caruso – Lieutenant Horatio Caine (CSI MIAMI)
Matthew Fox – Jack Shephard (LOST)

For me, the runaway winner has to be Robert Downey Jr. as Tony Stark in IRON MAN.

So, who would be your choice for the ideal front man?

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