TIME and its entities have partnered together to give consumers what the Internet has been doing all along – delivering personalized content. Through MINE, consumers now have the ability to get magazines delivered in mashup form. I guess the only thing that surprised me is what took them so long? Magazines still have the advantage of being one of the most acceptable media for casual reading – for now. But their irrelevance has been killing them. A mashup of this sort could help in the short term, before the Kindle takes over. It could also serve up advertising that is more relevant, which appeals to my clients.
My assumption is that newspapers will not follow suit. They’re too entrenched in their old-world model to deliver personalized content. And besides, innovation isn’t exactly their style.