Bing! Google’s done?

bing-logoEver since the launch of Bing, Microsoft’s new search engine, I’ve heard nothing but reports that Google is on its way down and is worried about Microsoft’s increasing penetration (from 13.8% of search volume in the US to 16.7% – pre Bing to present). Marketingvox even went so far as to claim that Sergey Brin is ‘rattled’ at Google.

Before we stick a fork in Google, let’s not forget that Microsoft is running a widespread international mass media campaign for Bing, which may account for the 3% rise. Let’s give it six months, post-campaign, and see what happens then. You’ll probably be able to Google the results.

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