I’ll take Biz Stone for $1000

jeopardyThere’s no question that social media is here to stay. Technology has given us a voice, and all signs point to us wanting to be heard. Twitter, the poster child for social media, has recently been valuated at $1 Billion, but so far we haven’t seen much evidence of how Twitter will actually make money. I can’t help but think that the route to riches for Twitter, in some form, lies in traditional media, like television.

So here’s a thought for you, Mr. Stone:

Create a game show.

Frankly, I’m surprised this hasn’t happened already. Twitter and one of the TV networks should create a trivia-oriented game show where the contestants are all sitting at home on the couch. I mean, we’re all sitting there with our laptops anyway. We could answer questions by tweeting as quickly as possible.

Hey NBC, you sit in last in the ratings now. Why don’t you put the Seinfeld or Friends reunions on hold for a bit and concentrate on creating perhaps the world’s biggest and most prolific game show? I mean, if we’re willing to watch Howie Mandell counsel brave-hearted dimwits on opening briefcases, this ought to be a sight better.

And to you Twitter users out there. Would you be willing to log into your account at 8pm on Thursday nights if it meant you could win a few thousand/million dollars? And if you’re worried about compromising your social media integrity by participating, I’m sure you could still update your status during the commercial break:

Playing @twittertrivia right now – trying to win $ to invest in twitter stock

Google is reading your mail

gmail eyesScores of people use Gmail as their free web-based email provider, myself included. But I’m not sure how many people actually realize that Google is scanning your email content (not just subject lines) to serve up relevant ads in the form of Sponsored Links.

Go ahead and check it out. If you look down the right hand side of your emails and you’ll see ads pertaining to the content of your email.

How do you feel about that? Do you care?

For me, it’s ironic, because I use my work email for work-related communications only, but use a web-based email provider for personal communications (like, to complain about work), because I’m assuming it’s private.

But it isn’t. Someone is watching.

To make us feel better, Google says that no humans will read the content of your email in order to target such advertisements or related information. It’s all an automated process.

But isn’t Google in the information gathering business? And doesn’t Google become more valuable the more it learns? It may seem pretty benign now, but who’s to say a few years from now, every email you send won’t be dropped into a giant database all about you and your online activity, which helps Google know more about you, and therefore assist advertisers in targeting you more accurately.

Does it now make you think twice about sending that off-color joke to a friend, or that topless picture of the celeb-du-jour to your pals? Or do you care?

I wonder what it’s like to apply for a job at Google. Do they call references, or do they just pull your IP address and the Sponsored Link history for your Gmail account? If that’s the case, I think I’m going back to snail mail.

Anyone know where I can buy some stamps?