I’m NIKE – Update

Per my last post on impostors in social media, I just got word that Twitter is now verifying the identity of celebrities using their service. All impostors will have their accounts deleted immediately.

To read the Twitter blog post click here.

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I’m NIKE! Or at least you think I am

swooshAuthenticity is going to be the new battle brands will have on their hands. With the rise of social media and its low barrier to entry, companies that don’t take steps to protect themselves by registering their names on the major sites risk allowing someone else to control their brand name.

Which makes me realize that there is going to be a market for these identities, much like there was a business for Domain Squatting in the late 90s. I wonder how much Nike would pay for the @Nike handle on Twitter (with its legion of followers), especially if Twitter continues its meteoric rise in social media.

If you haven’t already, my suggestion is to register on the following sites and ramp up your privacy settings until such time as your company is ready to move forward.

Twitter
Facebook
MySpace
Friendfeed
Youtube