For those who aren’t privy to my little stunt, I made a bet with friends years ago that I could get on the evening news. Turns out, my effort s got me more than just a spot on the 6 o’clock local news. Word of our little protest went national, and the next day we wound up on the cover of most major dailies across the country. Even The Daily Show with Jon Stewart took notice, sending out a bright eyed Steve Carrell to interview me and my friends. His finest performance, I think.
To date, it still ranks as my most successful guerilla campaign – and soon after Mr. Carrell was offered the starring role in the 40 Year Old Virgin. Coincidence? History will decide.